TrustRadius Insights
Effective Question Engine: Many users have found that Qualaroo's question engine effectively connects fragmented data points from various …
Starting at $199 per month
View PricingOverview
What is Qualaroo?
Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.
Recent Reviews
Popular Features
- Data export (12)9.999%
- Response tracking (12)9.292%
- Survey logic flexibility (12)9.292%
- Survey templates (11)9.090%
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $199 per month
Features
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What is Qualaroo?
Qualaroo Video
What is Qualaroo?
Qualaroo Competitors
Qualaroo Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.
Qualaroo starts at $199.
Clicktools and QuestionPro are common alternatives for Qualaroo.
Reviewers rate Custom logo/branding and Data export and Standard reports highest, with a score of 9.9.
The most common users of Qualaroo are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(25)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Effective Question Engine: Many users have found that Qualaroo's question engine effectively connects fragmented data points from various customer feedback sources. This feature has been praised by several reviewers for allowing them to focus on the most important questions and prioritize them accordingly.
Capture Additional Information: The ability to capture additional information about respondents, such as UTM data, has been highly appreciated by users. This functionality has helped many reviewers gain deeper insights and make more informed decisions based on the collected data.
Valuable Exportable Raw Data: Users find the exportable, raw data provided by Qualaroo to be valuable for deeper analysis. Several reviewers have mentioned that this feature allows them to extract the necessary information and use it with other CRM tools, enhancing their overall data analysis capabilities.
Limited customization options: Some users have expressed that there is no scope for customizing the code, which restricts their ability to merge surveys with their testing platforms. This limitation has been frustrating for those who require a more tailored approach to their surveys.
Lack of visual variety in themes: Many reviewers have mentioned a desire for more varieties of themes to make surveys and tests visually appealing. The current selection of themes is considered limited and does not cater to diverse design preferences.
Dull interface with limited interactivity: Users find the gray interface dull and wish for a more interactive dashboard for deeper analysis. The lack of interactivity hinders their ability to explore data effectively and limits the overall user experience.
Based on user reviews, here are the three most common recommendations for Qualaroo:
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Users have found that Qualaroo effectively handles multiple surveys without adding complexity. They recommend utilizing it for all customer feedback needs and appreciate its ability to capture feedback without requiring an in-house tool. Additionally, users find Qualaroo to be a great option for quick and simple in-product surveys.
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Reviewers advise thoroughly researching competitors and fully utilizing Qualaroo's features. By doing so, businesses can gain valuable insights and extract the maximum value from using the product.
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Users consider Qualaroo to be a strong tool that delivers great value and insights. They emphasize its effectiveness in capturing feedback and the importance of incorporating it into their feedback strategies.
Overall, users highly recommend Qualaroo for various customer feedback needs. They praise its simplicity, effectiveness, and ability to provide valuable insights. Furthermore, they encourage businesses to thoroughly explore its features and integrate it into their feedback strategies for optimal results.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
September 29, 2020
Qualaroo Connects Our Client Success Teams Worldwide Through Insights
Score 9 out of 10
Vetted Review
Verified User
Research is a part of every team member’s role at our company. It is unfeasible, however, to take part in regular field visits or take hundreds of calls. Our client servicing teams need to be available to support our clients’ growth plans, both in cities where we have established offices and in new cities. We use Qualaroo to gather feedback from our clients all over the world and analyze them for insights that can help more of our clients, and help us get new clients, too.
Qualaroo is a straightforward tool that is accessible to everyone at the company. New hires can easily access data to assess patterns in customer behavior. On a daily basis, we deploy Qualaroo questionnaires that reach thousands of people. Team members run ongoing insights studies to pinpoint where and how to invest valuable time and resources. We specifically examine our client onboarding process, when new users install our app or register on our site.
- Qualaroo helps us see how we should invest our money. We identify channels that are generating the most value and what points of communication are resonating. The A/B tests and surveys help in this process.
- Through Qualaroo, we ask how customers find out about us, so that our marketing teams can use this information to replicate and build upon launch strategies as we enter new cities. We also use this insight to determine which cities, based on demographics, make sense to target for future service expansion.
- They could expand their templates to cover more scenarios (although it has been a long time since we needed their templates - we develop our own questionnaires tailored to our clients’ geographies).
- On the other hand, there are way too many options in the targeting section, but we have gotten used to skipping past them while creating surveys. Perhaps that’s more for companies who target wide audiences. We only collect client feedback, so we don’t really use ‘targeting’ as such.
83.33333333333334%
8.3
93.33333333333334%
9.3
90%
9.0
86%
8.6
N/A
N/A
N/A
N/A
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95%
9.5
- Qualaroo enables teams within our company to adapt to the needs of our customers and to share data across the organization. Survey-based feedback loops, coupled with web optimization tools, give our product, design, and marketing teams the information necessary to make data-driven judgment calls.
- We also survey random people—individuals who have never used our product—to diagnose problems with first-time user experiences. This reduces chances of wasted effort during designing.
- We use Qualaroo to always keep an eye on customer pain points across the world. The company prioritizes research as part of all operations, even without a dedicated budget or team, because Qualaroo serves that purpose for us.
N/A
December 27, 2018
Using Qualaroo to drive customer insights
At TalkTalk, we use Qualaroo to not only understand what our customers are looking for on our website, but we also use it to get an NPS score from across different sections of our online real estate. We're using Qualaroo across departments, from customer service, to sales and Analytics & Optimisation. The insights collected help us shape our pages and customer journeys and help us identify pain points in a pro-active and quick way.
- Net Promoter Score
- Customer Satisfaction
- Customer insights
- Pain Points on the purchase flow
- Customer Service pain points
- Reporting could be a bit more comprehensive.
- The new word cloud report could also have expressions and not just single words.
66.66666666666667%
6.7
70%
7.0
70%
7.0
64%
6.4
N/A
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N/A
55%
5.5
70%
7.0
- Qualaroo is key to identify pain points on specific customer journeys such as the sales flow saving us money in the long run.
- Qualaroo helps us connect with our customers and ask direct and indirect questions online, collecting invaluable insights.
- Qualaroo comes with an easy to use interface that expedites insight collection and a solid reporting dashboard that saves us time and money.
Qualaroo makes it very easy to launch a quick survey based on templates or custom questions with an intuitive user interface. It is also very flexible and can be easily integrated with AB testing thanks to the advanced options. Reports are getting better but analytics wise it's still not up to the refinement level of SurveyMonkey but it does beat the latter in terms of UI experience.
When compared to SurveyGizmo, the flexibility on surveys is what stands out and how easy it is to create different survey flows.
When compared to SurveyGizmo, the flexibility on surveys is what stands out and how easy it is to create different survey flows.
December 31, 2014
Qualaroo: a reliable solution in a fast-changing market
Score 7 out of 10
Vetted Review
Verified User
We use Qualaroo in combination with Google Analytics, Crazy Egg, Optimizely, and UserTesting.com to improve our overall site usability. We also use Qualaroo to learn more about our site visitors: what led them to our site, what kind of information they're looking for, and whether they're finding what they need. Though we do use Qualaroo to gather quantitative data (e.g. rate the usefulness of information on this page), the most insightful data we collect is often qualitative (tell us what else you'd like to see on this page). Though response rates are low (2-5%) and the volume of data we collect is small, we often discover new insights or are able to make better sense of our user data from the most thoughtful responses that we get.
- Rapid roll-out of micro-surveys targeted to specific types of visitors (Qualaroo controls) and/or pages (via regular expressions) without having to use developer resources
- Easy to brand (add a logo and change colors) to generally match or at least complement the look & feel of our site
- With the exception of some hiccups we experienced early on with changes Qualaroo was making to the way regular expressions work for targeting "nudges" (micro-surveys), the platform has been very stable and reliable
- Response notification and aggregate reporting (both online and via downloadable CSV files) are simple and intuitive
- Easy to "clone" an existing nudge to rapidly modify and launch as a new micro-survey
- We're able to pass session information directly into a Qualaroo submission from our site so that we can identify respondents without asking for an email address or other unique identifier (so long as they're logged in as returning/repeat site users).
- The way regular expression targeting works can be quirky, depending on how your site works. A "nudge" that is sometimes supposed to display only on certain pages will sometimes carry over to a page where it should not display.
- The interface for editing and sequencing steps within a "nudge" becomes cumbersome once there are more than just 3-4 questions/screens bundled into the "nudge" (think 3-4 single-question pages of a typical web survey). You can use branch logic to make a very sophisticated question sequence and you can preview/test thoroughly, but it's a challenging UI for advanced use cases.
- The "exit survey" functionality does not work well on landing pages because the "exit" nudge displays when a user's mouse is in the tabs or navigation area of the browser. That's often where a user's mouse is located on page load for a landing page (especially direct navigation), so the "nudge" displays too quickly. There's no ability to set a delay before the exit "nudge" can be triggered.
- Qualaroo's NPS question type is too constraining (no control over labels) and the presentation looks dated compared to other micro-survey tools that I've seen since we signed up for Qualaroo.
- Qualaroo has allowed us to take questions that come up in weekly team meetings and translate them immediately (same day) into questions we pose to users, with actionable insights coming back to us within 3-5 days. For sites with larger traffic volumes (in the 100s of thousands of uniques per month, vs ours currently in the 10s of thousands per month), you can probably get actionable data even faster.
- Qualaroo has worked well as an off-the-shelf micro-survey solution, allowing us to focus our limited development resources on other higher-priority projects (vs. trying to engineer our own micro-survey features into our site).
At the time that we chose Qualaroo (fall of 2013), it had features that we couldn't get with WebEngage (regular expression targeting and exit surveys). Qualaroo is also a more pro-active form of soliciting feedback than UserVoice. Qualaroo is more suited to an active marketing and sales mindset where UserVoice is more suited to a passive tech support mindset. Qualtrics, SurveyMonkey, and Wufoo are all more traditional, long-form, stand-alone web survey tools.
1
Customer Service
0
Our ongoing use of Qualaroo requires minimal technical in-house support. This may change as we are planning to make more use of the Qualaroo API to control when and where specific nudges appear to specific users. Applying these more granular controls requires some developer effort on our end since we do not have a tag management system implemented.
- Gathering on-page user feedback about specific content areas or pages within our site.
- Quick polls (with follow-up survey questions) that contribute to the original research that we produce.
- Engaging users who look like they're about to abandon either a landing page or a page in one of our interactive funnels to understand why they're abandoning.
- We've used Qualaroo as a single call-to-action pop-up that redirects the user to a specific landing page or survey. This has allowed us to promote specific, timely offers and drive conversion.
- We've also used Qualaroo pop-ups as purely informational banners. We're testing whether a Qualaroo nudge can increase our site registration rates by explaining to new visitors how our content wall works. This is a temporary testing step prior to committing developer resources to changing the way our registration wall works.
- We'd like to be able to pass data we collect via Qualaroo directly into our CRM and marketing automation systems to trigger personalized follow-ups with our site visitors. This is currently only available with the much pricier Enterprise plan (which we don't have). If lower-cost competitors develop this capability, we will likely switch platforms.
- Implemented in-house
No
Change management was minimal
We had to come to terms with trading off some site registrations for user feedback where the Qualaroo nudges were competing for attention with other existing calls-to-action on our website. It took a few months for all of our stakeholders to embrace this trade-off. Once we started getting valuable insights from our Qualaroo nudges (with little or no impact on response rates to other calls-to-action on the site), we were able to ramp up our use of the product.
- None
- Self-taught
Yes
- Very easy to clone a "nudge" to create a new micro survey based on prior surveys.
- Targeting of "nudges" using regular expressions has gotten better over time. You can now test your regular expression against specific URLs right in the Qualaroo interface without having to go to a 3rd-party tool for this kind of testing. This has made it much easier to work with regular expressions, especially for minor tweaks in targeting.
- It's really easy to update the look and feel of "nudges" and to format the content within the nudge. This has gotten better over time with new support for HTML mark-down.
- Qualaroo calculates response rates across all "nudges" and displays that in your dashboard. There's no comparable response rate calculation displayed for each individual "nudge". This is easy enough to calculate, but it would be nice not to have to do the mental math constantly or to be reaching for my calculator to figure out response rates for the nudges I care about most right now.
- Having a single "dashboard" where all your "nudges" are visible in one long list and a related "Archived" tab is nice for it's simplicity, but a bit cumbersome once you're running multiple nudges across multiple domains.
No